What Is Content
Content marketing is all about the creation and distribution
of content that amuses, entertains, attracts and engages
Content marketing is used to drive customer acquisition,
deeper engagement with current customers, and for brand awareness.
Generally thought of as being separate from traditional advertising,
content marketing is about communicating with
customers in a way that adds value, often without always having the
heavy sales pitch.
The content itself is parantenthetically relevant
to a product or service and provides entertainment,
amusement, educational, emotional connection, or practical value.
Nielsenís Global Trust In Advertising report found that across the
world, the medium people tend to trust (or like) the
least is text ads, specifically on mobile, where 65% of digital media
is being consumed.
On the list of mediums, video content outranked ads on TV,
radio and billboards, as well as in newspapers and
magazines as the most valuable.
Content Marketing is not new -- it has been practiced for
years, using assets like white papers and reports to
pull in a target audience.
Content Marketing is successfully harnessing its power as an advanced
method for capturing the attention of prospects,
nurturing their engagement down the 'Sales' funnel to a more
trustworthy and meaningful conversation. Or more Sales.
What are the
Common Types of Content?
Blog Posts or Articles
White Papers, eBooks, and Reports
Thought Leadership or POVs
Case Studies and Client Profiles
The Interent What Makes a
Piece of Content Effective?
Effective Content usually possesses one or more of the following
Social Currency, Emotional Connection, Practical Value, Telling a Story
or anything that Entertains or Amuses.
Chase Morgan Marketing Can Do For You?
1: Production Line Videos that are affordable. Videos are the one of
the most effective ways to engage and to provide
amusement, education, emotional connection, or practical value to your
customers and prospects.
The Long Tail of video production remains in perpetuity: Yet the neeed
for freshness, and the design to continually feed the
Interenet's appetite mandate for the constant production for maximum
effectiveness of your marketing goals.
Adwords Campaign Management is more germane when a retail
is primary yet a small monthly campaign is effective for any
entity pursuing growth.
3: Consultation. Our decades of experience is robust and genuine. We
provide consultation to any clients needs. We do not know everything
but we know
more than lots.
4: Dollars & Value. We provide continuing
valuable clients at a rate that is fair to all concerned.
us for a free no obligation consultation today.